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The Clean Air Campaign
The Clean Air Campaign is a not-for-profit organization that motivates Georgians to take action to improve air quality and reduce traffic congestion. The organization was formed in 1996 by government, business, civic, health, environmental and educational organizations to address traffic congestion and air quality issues in the metro Atlanta region.
Until 2014, The Clean Air Campaign received 80 percent of its funding from U.S. Department of Transportation Congestion Mitigation and Air Quality Improvement (CMAQ) Program funds. Today, The Clean Air Campaign secures private funding through corporate and foundation grants to deploy demand management programs and services to employers, commuters and schools.
== Public education ==
The Clean Air Campaign was formed in 1996 following an initiative by Atlanta business, civic, environmental and political leaders which led to less traffic and air pollution during the 1996 Olympics. The non-profit organization, which celebrated its 15th anniversary in the summer of 2011, fulfills its education efforts today through mass advertising, public relations and community outreach. Their education efforts are part of a statewide strategic approach to improve mobility and air quality, bringing public and private sector interests together.
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